cat ~/about.md

An engineer who fell in love with the craft of making.

Trained as an Electrical & Electronics engineer. Took an unusual detour into education, then design, then enterprise consulting. Now spends his nights wiring AI into the workflows of small, ambitious teams.

Safwan Siddiq
// based in
Kuala Lumpur, MY
GMT+8
// doing this since
15+ years
across disciplines
// current focus
AI automation
for lean teams
// accepting
1–2 projects/Q
Q2 2026 open
git log --all --reverse

Always at the frontier.

2014

Podcasting

Co-founded a small podcast studio out of Kuala Lumpur. A current affairs show. A spoken-word poetry show. A show by creatives, for creatives. Most people in Malaysia had never listened to a podcast yet, let alone made one. I was, as they say, early.

2017

Content production

Joined a social enterprise making learning materials for Malaysian schoolkids — think Khan Academy but homegrown. Found my sweet spot: systems thinking applied to creative work. The pipeline of it. The craft of it. The both-at-once of it.

2020

No-code

Taught myself no-code during the pandemic. A prototype I built for a foundation beat three professional software houses in a formal evaluation — and would have saved them tens of thousands. Most people I told had never heard the word "no-code" before.

2023

Enterprise systems

Spent a stint inside enterprise architecture consulting and L&D at a global manufacturing software company. Learned how slow large things move, and why. Came out with a sharper instinct for what to leave out.

Now

AI automation

Running a tiny studio building production AI automations for lean teams. The pattern from 2014 has held: arrive early, stay curious, do the boring work of making it actually run.

$ which tools

What's in the workshop.

// pipelines
n8nMakePostgresAirtable

n8n in production, Make for prototypes.

// models
OpenAIAnthropicWhisperVoyage

API-first. Local for sensitive data.

// interfaces
NotionSlackRetoolLinear

Notion for the human side of the loop.